Building IngeniouslyInnovating Together To Achieve Excellence In Quebec

February 26th, 2020
in Montreal
Content developed in collaboration with the ACRGTQ, ACQ, ÉTS, the Groupe BIM du Québec, the Ministère de l'Économie et de l'Innovation, SQI and Deloitte.


Join us at the
Rialto theatre,
a legendary Montreal landmark

5723, Parc avenue, Montreal



You wish to be more competitive and better satisfy the expectations of those that give out orders?

The construction sector is lagging behind in terms of innovation in Canada; it’s the second to last sector that is the least digitalized* after the agricultural, hunting and fishing sector. In Quebec, 81% of construction businesses have less than 10 employees (construction businesses, architecture, and related services).

Yet there are many existing solutions that can reverse that trend. There are many cases to prove it!

During the next Rencontres de génie’s conference, Genium360 invites you to get thinking and take action!

Many collaborative approaches and technologies exist that may be a solution to achieving productivity, but many practical questions remain unanswered:

  • BIM (Building Information Modeling), prefabrication, 3D digitization, modular construction, robotics; How to use them and apply them efficiently in order to boost productivity
  • How to streamline and improve coordination throughout different trade communities that are not working at the same technological level
  • What will the construction industry look like in 10 years and what is the role of engineering in this new reality?
  • What solutions and methodologies, which have been proven here and elsewhere, should be adopted by Quebec businesses? What are some examples of success?
  • By way of expert testimonials, real case studies and interactive workshops, you will be inspired by the best practices shared by the innovators responsible for major successes. Come discover the innovation that will help you enhance your ability to compete!


*McKinsey&Company Study, 2017.

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8 h

Welcoming participants and continental breakfast

8 h 30

Opening Address

A Vision For The Construction Industry In Quebec: Priorities, Possible Solutions And Tools That Are Within Your Reach

Quebec's construction industry lags far behind other industries in terms of numbers and a limited level of innovation, both in terms of its products and processes. The Ministère de l'Économie et de l'Innovation (MEI) has made it a priority to improve productivity and foster innovation in this sector. During this opening address, Marc Vézina, Director of Consumer Goods and Construction at the MEI, will contextualize the entire day by presenting the MEI's vision of construction and the anticipated vectors for improvement, including digital and industrialization. Mr. Vézina will complete this portrait by sharing some of the key programs that allow you to take up this major challenge in a concrete way.

Marc Vézina

Director, Direction des biens de consommation et de la construction (MEI)

Marc Vézina started working as a civil servant in 1991 for the Bureau de l’efficacité énergétique du Québec at the ministère de l’Énergie et des Ressources. In 2013, he was leading the Exportations et industries (Exports and Industries), the Expertise conseil (Avisory-Expertise) and nordique (Nordic) teams of the Société d’habitation du Québec. In 2017, he was appointed Director of construction et de l’analyse sectorielle (Construction and Sector-Specific Analysis) at the ministère de l’Économie, de la Science et de l’Innovation. They are responsible for the construction industry’s development and its mandate is to guide this sector’s businesses in carrying out their investment, innovation and global value chain penetration projects. In 2018, the Ministry (now known as the ministère de l’Économie et de l’Innovation since last october) has identified priority actions to help advance this industry such as the digital shift in the construction sector.

8 h 45

English conference

How To Innovate Together To Transform The Construction Industry

Under construction, there is an incredible potential for transformation and a huge need for it. Construction accounts for nearly 10% of the world economy. It is an important sector that has not undergone any real change in over 50 years. In general, there is a lot of waste, very little innovation and difficulty recruiting highly qualified professionals, such as engineers. However, now is the time to implement major changes. The opportunities for positive change are better compared to other industries. This inspiring lecture by Sam Stacey, Director of the Transforming Construction Challenge, will present the innovation landscape of the UK construction sector, including new ways of doing things, new technologies and new ways of looking at things. He will describe how the program he leads invests in these elements and how they are transforming the industry.

Sam Stacey

Challenge Director, UK Research and Innovation

The Transforming Construction Challenge at UKRI is a £170 million investment in research and innovation in order to create new construction processes and techniques for the construction of buildings in the UK. Before joining UKRI, Sam was the Director of Innovation, Industrialisation and Business Improvement at Skanska UK, Administrator of the Building Research Establishment and President of the National Platform for the Built Environment. He is a certified structural engineer and holds an MBA from the Henley Business School.

9 h 30


Companies that made the transition: the experience of the aeronautics industry

In order to improve their business practices, become more efficient, innovate both technologically and in terms of management, and align themselves with the expectations and needs of prime contractors, The Québec aerospace industry has mobilized to help Québec suppliers improve their performance and competitiveness. AéroMontreal inspires us with the MACH initiative and is an example of successful supplier transformation.

Mélanie Lussier

Vice-President, Operations at Aéro Montréal

Mélanie Lussier joined Aéro Montréal in October 2014 as a Director, Markets Development for SME & Supply Chain. Prior to joining Aéro Montréal, she held various positions with growing responsibilities in the Supply Chain department at Bombardier Aerospace for 15 years. During her last few years at Bombardier, Mélanie notably developed a lean manufacturing expertise, as she was a key contributor to the Total Value Management initiatives deployed in all Bombardiers’ plants, including Belfast and Wichita. Her extensive work experience in a large corporation, coupled with her understanding of the ever evolving aerospace supply chain reality, provides a refreshing perspective to the diverse group of companies constituting Aéro Montréal. Her current mandate as Vice-President, Operations at Aéro Montréal includes the coordination of various initiatives - such as the MACH initiative - aimed at supporting the development and the internationalization of Québec’s small and medium most dynamic companies. Mélanie also provides leadership in other aerospace initiatives for the aerospace community, including Women in Aerospace – Québec, as part of the central coordination team.

10 h

Networking break and access to the exhibit space

10 h 15

Simultaneous conference

The genesis of a successful project

Construction 4.0, artificial intelligence, Internet of Things, intelligent buildings and infrastructure, digital twins, drones, robotics, automation and virtual reality are neither buzzwords nor flavour of the month for the Innovation group at Pomerleau. The real application of these key concepts in all phases of a project's life cycle is possible thanks to the involvement of the Innovation group and the support of management and project teams in the field. Through a case study and concrete examples of the implementation of innovation and new technologies, you will discover the key factors of a successful project in an industry undergoing profound transformation.

Lieu Dao

Gérante Innovations R&D et projets spéciaux, Pomerleau

A key member of Pomerleau's Innovation team, Lieu is currently working on the integration of technologies for the entire life cycle of the construction project. It actively encourages the development of innovation in the construction and operations phases of the infrastructure. Her recent projects include numerous projects at the Montréal-Trudeau International Airport, the revitalization of Place Ville-Marie and the Willow Square long-term care centre. She also teaches applied technology for construction at the master's level at ÉTS. Her graduate studies focused on the implementation and optimization of a BIM platform for the City of Montreal's property management department.

Carolyne Filion

Gérante Innovations R&D et projets spéciaux, Pomerleau

Manager Innovations, Research & Development and Special Projects at Pomerleau and a key member of the Innovation team, Carolyne is currently working on adopting new planning methods through new technologies and in research and development. Her recent projects include the CHUM and the FOX project. A graduate in construction engineering, she is currently completing a master's degree in construction management at the ÉTS. She also teaches there part-time for BIM and LEAN construction.


11 h 05

Simultaneous conference

BIM And The Digital Shift: Opportunities And Applications For Quebec

During this revealing conference, Érik Poirier, Professor at the École de Technologie Supérieure, Director of Expertise for the Quebec Construction 4.0 Initiative and Vice-President of BIM Group Quebec, will demonstrate that the digital shift in the Quebec construction industry is no longer an option, but an obligation. Among other things, he will discuss the evolution of the engineer's role, methods of collaboration and the evolution of the practice. Quebec is the first province to put in place an initiative to accompany the construction industry in its digital shift. Several major players in the field (e.g. Aéroport de Montréal, Société Québécoise des Infrastructures, Quebec City) are beginning to develop their BIM requirements. Mr. Poirier's presentation will discuss the current trends and future directions of digital and BIM in Quebec, then translate them into information, steps and actions to be taken within his engineering firm to get on board and participate.

Érik Poirier

Vice-President, Groupe BIM du Québec

Holding a PHD, a Master’s Degree in Construction Engineering from ÉTS and a Bachelor’s Degree in Architecture from Laval university, Érik Poirier has been working in the field of architecture for over 12 years. He is currently leading the Initiative québécoise pour la construction 4.0 which aims to digitalize the Quebec construction industry and its built environment. Érik Poirier is Vice-President of the Groupe BIM du Québec and Director of buildingSMART Canada.

Modernize Or Die: Issues And Solutions To Industrialisation

In this exclusive talk, Mr. Farmer will leverage his deep breadth of experience as an industry consultant and a policy advisor to draw out critical insights from the UK’s modernisation journey as they apply to Quebec engineering businesses. Building on his world-renowned review of the UK construction industry (Modernise or Die), Mr. Farmer will analyze the issues faced in the UK through the lens of both technological and labour-model transformation. Adding in his consulting experience, particularly with pre-manufacturing, Mr. Farmer will share concrete examples that show the practical impact of modernisation on businesses. Taken together, these experiences will allow Mr. Farmer to distill what technological transformation can mean for Quebec engineers and engineering companies, ranging from those currently in the industry to those looking to enter.

Mark Farmer

Author of the ''Farmer Report'', Director & CEO, Cast Consultancy

With 30 years of experience in the construction and real estate sectors, Mark is an internationally-renown commentator in various subjects relating to the industry and its policies. He is a member of the Mayor of London Construction Skills Advisory Group, Co-President of Constructing Excellence, Vice-President of the Residential Council ULI UK and holds the title of Honorary Professor at the School of Built Environment of the University of Salford. Mark is the author of the Farmer Review report with its subtitle «Modernize or Die», an influential governmental 2016 study tackling the UK construction labour model.


11 h 50

Networking break

12 h 50

English conference

Why we should build wood skyscrapers

Today half of us live in cities, and by the year 2040, that number will grow to 75%. Where will future city-dwellers live? The challenge for architects and society is to find a solution to housing all these people, says Michael Green. But, almost half of our greenhouse gases are related to the building industry, and if we look at energy, it’s the same story. In this invigorating and revolutionary design talk, Green shows why wood is the only buildable resource that will actually contain the carbon that would otherwise go back into the environment. One cubic meter of young growth wood will sequester one ton of CO2 , he says—that’s an elephant’s weight in emissions. This isn’t simply about environmental change. It’s about proving ourselves capable of new, world-changing innovation, as Gustave Eiffel did with the Eiffel Tower, thought to be impossible at the time it was designed. You will leave this talk hopeful, inspired, and ready to pursue your own “Eiffel Tower Moment.”

Michael Green

Architect, co-author of ''The Case for Tall Wood Buildings''

Michael Green is an architect that is renown for his research and leadership in promoting the use of wood, new technologies and innovation in the built environment. Based in Vancouver, he founded MGA in order to create significant and sustainable change in building thanks to innovation in the construction sector. Michael and his team ambitiously stretch the limits of wooden buildings, having completed some of the largest modern wooden buildings in the world, most notably the Wood Innovation Design Center and the T3 Minneapolis. He is a member of the Royal Institute of Architecture of Canada and has been awarded the innovation prize by the RAIC as well as three Governor General’s Medals. In 2014, Michael received an honorary doctorate degree from UNBC.

13 h 40

Simultaneous conference and workshop

Collaborative production methods

An overview of collaborative ways in which the owner, design team and builder use their talents and ideas to identify solutions and define a program or project that meets the owner's needs and objectives.

Johanne Mullen

Associée, leader nationale, Projets d'immobilisation et infrastructures, PwC Canada

Johanne Mullen is the national leader of PwC Canada's Capital Projects and Infrastructure group. She specializes in project finance and public-private partnerships. Ms. Mullen advises public and private sector clients on the development and financing of major projects, including infrastructure projects. She specializes in analyzing business files, developing financing strategies, obtaining credit ratings, soliciting bids for financing sources, as well as implementing, negotiating and closing financing files. Johanne Mullen is the national leader of PwC Canada's Capital Projects and Infrastructure group. She specializes in project finance and public-private partnerships.

Unleashing the Full Potential of BIM: Visual Programming Demonstration Workshop

In this workshop, Gabriel Payant will demonstrate how visual programming can unleash the full potential of BIM by interacting directly with the building data contained in digital mock-ups. The frictionless flow of information between the different actors of a construction project requires a structure that allows the interoperability of the model. It will present how to establish automatic processes that ensure data quality and accuracy in a dynamic information chain. Gabriel Payant will present a case study highlighting how the injection of constraints and variables and unknowns related to manufacturing capacity and site conditions allows design intentions to be respected when changes occur. He will also demonstrate through an example of a design process how certain design challenges can be supported by visual programming to achieve an optimized solution among hundreds of automated tests.

Gabriel Payant

Architect - OAQ, DMA Architectes

Gabriel Payant is an architect specializing in digital design and process automation at DMA Architects. He was awarded the student medal of the Royal Architectural Institute of Canada and the Bourse du Collège des présidents de l'Ordre des architectes du Québec for his work in generative design, allowing him to visit research centers in the field in Europe and the United States. At DMA, he has implemented processes to ensure the integrity of BIM data and the interoperability of 3D models throughout the firm, as well as project-based solutions to generate complex shapes according to design intent. He teaches digital design at the School of Architecture of the Université de Montréal.


14 h 30

Simultaneous conference

Revolutionizing the built environment - Prescient Co Case Study

In this thought-provoking presentation, dive into a truly modern construction approach with Prescient Co CEO Magued Eldaief. Drawing from real projects such as Generation Atlanta apartments and UC Davis student housing, this conference will illustrate how Prescient leverages its proprietary digital thread software platform to design, engineer, manufacture and assemble buildings to reduce time, costs and risks across the entire development, construction and operating value chain. This is the construction industry's technological transformation in action!

Rich Pond

Chief Marketing Officer, Prescient

Rich is a senior marketing executive with over 25 years of experience growing brands and businesses at leading multinational companies around the world. He joined Prescient from BP, where he led the Americas Marketing Team for its Castrol Division and guided the global brand and product strategy for Castrol. Previously, Rich led the $2B Global Candy Category for Cadbury and then Kraft Foods out of Singapore. Rich earned a BSE in Mechanical Engineering from Duke University and has an MBA from Harvard Business School.

How do you ensure the success of a project: collaboration?

Innovation is not just about new technologies. Even with high-performance digital tools and processes, the success of a construction project depends first and foremost on committed and effective collaboration between all stakeholders. In this presentation, Guy Paquin, Director General of the Société québécoise des infrastructures, will present a vision of the organization of work that links integrated design processes and construction methods, as well as the process for selecting the construction method, in order to encourage us all to work together more effectively.

Guy Paquin, ing., M.Sc.

Director General - Strategies and Special Projects Branch, SQI

Senior executive specialized in project management and member of the Ordre des ingénieurs du Québec, Guy Paquin has more than 35 years of experience in many infrastructure and capital projects. He has gained much knowledge throughout his career in the public as well as private sectors in many fields such as engineering and management within engineering firms and while self-employed. He has accumulated more than 20 years of experience in many major projects acting as the client.


15 h 15

Networking break and access to the exhibit space

15 h 30


Clients and contractors : their view on how to better collaborate, innovate and produce more efficiently.

What is the vision of the success of a construction project from the perspective of different clients? How can designers and suppliers better understand and meet their needs? In this dynamic panel involving several contractors, you will better understand the reality of each one from the angles of technology and work organization, without forgetting the human side. We will explore how to better collaborate, better innovate and have a more competitive construction industry.

Alexandra Murdock, ing., B.A.A.

Operations Vice President, Magil Construction

With a Bachelor of Business Administration and a Bachelor of Civil Engineering from Polytechnique Montréal, Alexandra Murdock has acquired enviable experience in the construction industry. A member of the senior management team at Magil Construction for the past few years, she began her career in the industry as a project manager for a general contractor. After holding a position as project manager, she acted as development and construction manager for a major real estate developer. Her experience, training and skills have allowed her to develop a thorough understanding of the management and execution challenges in the construction industry. Methodical yet creative, she motivates her collaborators to think outside the box and make a decisive contribution to the company and their projects. Through her strategic vision, she ensures the smooth running of Magil Construction's operations and contributes to the growth of the organization. She actively collaborates in the company's social commitment causes, notably within the Habitat for Humanity Quebec Builders Program, as well as the annual Light the Night Walk for the benefit of the Leukemia and Lymphoma Society of Canada.

Ian Kirouac, ing.

Executive Vice President - Strategic Initiatives

With nearly 20 years of experience in the construction industry, Ian Kirouac has been involved in over $2.5 billion in major projects that have crystallized the new face of Montreal. With a Bachelor's degree in Construction Engineering from École de technologie supérieure and Harvard Business School, he joined Pomerleau in 2001 and has since worked on commercial, residential and institutional, as well as industrial and civil projects, using a variety of construction methods. His vast experience, skills and vision have led him to his current position as Executive Vice-President - Strategic Initiatives. Mr. Kirouac is now leading the business transformation to ensure sustainable growth, break down silos and increase agility, but also influence the construction industry's direction towards greater collaboration among all stakeholders. In addition, he is actively involved in various causes that are dear to his heart, such as Centraide of Greater Montreal, the Leukemia and Lymphoma Society of Canada and the La Factry School of Creativity.


Guy Paquin

General Director, Société québécoise des infrastructures

Senior manager specialized in project management and member of the Ordre des ingénieurs du Québec, Guy Paquin has more than 35 years of experience in the realization of numerous infrastructure and capital projects. He has acquired a wealth of knowledge throughout his career, both in the public sector, as a manager, and in the private sector in several engineering and management sectors, both within engineering firms and on his own account. He has more than 20 years of experience in major projects as a project owner.

Elise Villeneuve, ing. MBA

The discussion leader Content Advisor, Genium360, Deloitte

A civil engineer who became an entrepreneur and then a consultant in business strategy, marketing and innovation for Deloitte, Ms. Villeneuve has accompanied Genium360 since 2016 in the creation of the content for the Rencontres de Génie.


16 h 15

English conference

4D Printing And The Future Of Innovative Products

3D printing has grown in sophistication since the late 1970s. TED Fellow Skylar Tibbits is shaping the next development, which he calls 4D printing: where the fourth dimension is time. This emerging technology will allow us to print objects that then reshape themselves or self-assemble over time. Think: a printed cube that folds before your eyes, or a printed pipe able to sense the need to expand or contract. In this keynote, Tibbits explains how we are now able to program nearly everything—from bits of DNA, proteins, cells, and proto-cells; to products, architecture, and infrastructure. Programmability and computing are becoming ubiquitous across scales and disciplines. Tibbits shows us how soon these small-scale technologies will translate into solutions for large-scale applications—and what it means for your industry.

Skylar Tibbits

Director of the Self-Assembly Lab and Associate Professor, MIT Department of Architecture

In his MIT 4D-printing lab, Skylar designs and makes products with cutting edge technology. He is currently teaching the «How to Make (Almost) Anything» course at MIT’s Media Lab. Skylar has been awarded many prizes throughout his career such as the Architectural League Prize in 2013 and has been named Revolutionary Spirit in the Seed magazine 2008 edition. Skylar is also a founding member of the multidisciplinary design practice, SJET LLC.

17 h 05

Networking cocktail

An incredible experience



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